About
You don't need us to agree with you.
You need us to understand the problem, tell you what we think, and be able to do something useful about it.
How we work
We don't start with AI. We start with what you are trying to fix, change or build. Sometimes AI belongs in the answer. Sometimes the problem is the process, the data, the product — or simply that you're not ready yet.
We'll tell you.
We build around the people doing the work, not around the technology.
Why 1.617
The golden ratio. A measure of perfect proportion.
We stopped one digit short. On purpose.
The human stays in the ratio.
That's really it.
Good judgement. Good design. Technology where it helps. People still knowing what they're doing.
Based in London. Working globally.
Founder
Ioana Crisan
Commercial by training, a builder by instinct, and particular about design.
Ioana has spent her career turning complex business questions into intelligent products and working technology. Today she builds agentic AI, leads multidisciplinary teams, and runs Project 1.617, where good judgement and beautiful design are as important as the engineering behind them.