PROJECT1.617

Project 1.617 — Nearly perfect. Beautifully human.

Nearly perfect. Beautifully human.

You thought your team could adopt AI on its own.

You thought a building project could be managed one decision at a time.

Neither works like that.

Intelligent Design & Technology

Hospitality · Retail · Consumer · Construction

The Studio

Make AI useful in the real business.

Thinking · Product · Engineering · Adoption

Enter The Studio

Places by 1.617

Keep a build or refit under control.

Idea · Design · Approvals · Build · Open

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Different problems. Same reality: nothing happens in isolation.

You thought you needed an AI strategy.

  • Thinking
  • Product
  • Engineering
  • Adoption

You probably need more than that.

Someone has to decide what’s worth doing, design it, build it, and make sure your people know what to do with it when it arrives.

Sometimes AI is the answer. Sometimes it isn't.

The Studio

Places by 1.617

Move the kitchen.

  1. DRAWING
  2. APPROVALS
  3. EQUIPMENT
  4. QUOTE
  5. COST
  6. PROGRAMME
  7. TRADING

One change rarely stays in one place.

Places keeps the consequences connected from the first idea to opening.

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Our Work

Editorial sketch of a luxury retail interior, illustrating the pricing case study

MARKETWHOLESALECONSUMERTAXMARGININVENTORY

Pricing when nothing stands still.

The House Directory identitykeeprethink

Keeping what matters. Reworking what comes next.

Architectural project drawing of a restaurant kitchen, marked up to show a change

One change rarely stays in one place.

See our work

We stopped one digit short. On purpose.

Got something complicated?

Tell us about it.

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